The interviews addressed buying attitudes

OBJECTIVE: Compulsive buying (uncontrolled urges to buy, with resulting significant adverse consequences) has been estimated to affect from 1. 8% to 16% of the adult U. S. population. To the authors’ knowledge, no study has used a large general population sample to estimate its prevalence. METHOD: The authors conducted a random sample, national household telephone survey in the spring and summer of 2004 and interviewed 2,513 adults.The interviews addressed buying attitudes and behaviors, their consequences, and the respondents’ financial and demographic data. The authors used a clinically validated screening instrument, the Compulsive Buying Scale, to classify respondents as either compulsive buyers or not. RESULTS: The rate of response was 56. 3%, which compares favorably with rates in federal national health surveys. The cooperation rate was 97. 6%. Respondents included a higher percentage of women and people ages 55 and older than the U.S. adult population. The estim ated point prevalence of compulsive buying among respondents was 5. 8% (by gender: 6. 0% for women, 5. 5% for men). The gender-adjusted prevalence rate was 5. 8%. Compared with other respondents, compulsive buyers were younger, and a greater proportion reported incomes under $50,000. They exhibited more maladaptive responses on most consumer behavior measures and were more than four times less likely to pay off credit card balances in full.CONCLUSIONS:A study using clinically valid interviews is needed to evaluate these results. The emotional and functional toll of compulsive buying and the frequency of comorbid psychiatric disorders suggest that studies of treatments and social interventions are warranted Source: American Journal of Psychiatry: http://ajp. psychiatryonline. org/cgi/content/abstract/163/10/1806

TWC and Miramax

ETC creates and distributes entertainment throughout the world. Miramar Is part of the conglomerate, Colony Capital and Qatar Holding, which creates movies, among other products. By virtue of a contract, ETC has exclusive rights to distribute Miramar movies in the U. S. , the largest market (in terms of revenue). ETC uses its monopoly power to pay a lower price for Miramar movies than do other distributors. Is this sufficient justification for Colony Capital and Qatar Holding to buy out ETC?Expiate. (1 point) This is not sufficient justification. It certainly is an avenue to consider, however, the only way to truly Justify purchasing ETC is to weigh the other option available which is to start their own distribution company. If the cost of starting their own distribution company teamed with a higher cost to distribute the movies brings In a higher revenue than the cost of purchasing ETC teamed with distributing the movies at a lower cost than It would be better to start their own dis tribution company and vice versa. . In each of the following situations, why are firms likely to benefit from vertical integration? (1 point each) a. A grain elevator is located at the terminus off rail line. Owning grain elevator(s) is beneficial to the rail line because it allows the rail line more control over the grain elevator which in turn allows for more efficient planning and stream lined logistics as oppose to attempting to plan along with a separate company. B.A manufacturer of a product with a national brand-name reputation uses distributors that arrange for advertising and promotional activities In local markets. Vertical integration in this respect can allow the company to gain valuable insight onto the markets and in learning what they want through advertising and promoting can turn around and update their product or create new products to meet the various market needs. C. A biotech firm develops a new product that will be produced, tested, and distributed by an establ ished pharmaceutical company.The vertical Integration of a biotech firm owning a pharmaceutical company Is similar to the grain elevator and rail line In that communication, planning and logistics becomes easier and possibly more cost effective by owning the established pharmaceutical company. ND delivering each episode of the 1st season of the new series based on â€Å"Shakespeare in Love. † Suppose further that the contract included certain script requirements for background music decided upon by Miramar, and ETC spent an additional $20,000 per episode to meet those requirements.Then suppose that after pre-screening 3 episodes, Miramar claimed that Tic's efforts failed to live up to their contractual agreements. (2 points each: 1 for explaining the concept, and 1 for applying it correctly) a. Was either party earning rent? What assumptions do you have to make to assert this? ETC would be earning the rent. Their rent would be the profit ($20 million less the cost of producin g the episodes, including the additional cost per episode to meet the musical requirement. ) b.Was either party earning quasi-rent? What assumptions do you have to make to assert this? ETC would be earning quasi-rent assuming that they are able to see the episodes to another company or if they are able to come to an agreement with Miramar at a lower price than the original $20 million that they originally agreed upon. Their quasi-rent would be the difference between their rent (question a) and their new mount of revenue. C. Could ETC have held up Miramar? And/or could Miramar have held up ETC?Explain. ETC could definitely hold up Miramar by turning around and refusing to provide them with the episodes at the agreed upon price. This leaves Miramar to consider the costs and time involved with getting another affiliate to complete the Job or paying ETC the requested amount. Miramar can likewise hold up ETC through refusing to pay the agreed upon price. This leads ETC to choosing betwee n providing the episodes at a lower price or seeking another buyer who may not pay as much as they hoped.

Discuss on modern England history Essay Example | Topics and Well Written Essays - 500 words

Discuss on modern England history - Essay Example But, unlikely this marriage came to an end and divorced Anne after a few months, as well as executed Cromwell. (Hobbs, 2000) As like all the kings of England, Henry favored war alongside dancing and hunting. The first French campaign was prearranged by Wolsey in which Henry VIII proved himself to be an excellent minister. He defeated the Scots in 1513 at Flodden. Unfortunately, the war with French failed and a growing need towards a male successor was felt by Henry VIII. He wished to give divorce to Catherine (his former wife) because he only had a daughter from her. When he referred to the Pope for this issue, the permission was not given by him. Considering the history, he was rather interested in having a baby boy than being a love sick boy for Anne. He married Anne Boleyn in 1533 and had a daughter with her later on who was named Elizabeth. (BBC, 2012) As a consequence of this act of Henry VIII, the Pope excluded him from the sacraments of Roman Church by clerical sentence. The Parliament of England affirmed the decision of Henry VIII to break with the Church of Rome. He replaced Wolsey with Thomas Cromwell and took the most powerful and dreadful step of firstly establishing the Church of England and secondly, becoming the head of England’s Church. He put an end to the monasteries and also pursued other reforms such as unifying Whales and England; and also created Exchequer and Council of North. It was not Anne Boleyn he was interested in; it was the desire to have a male inheritor for his kingdom. By passing time, Henry also got tired of Anne Boleyn as she wasn’t able to give him a male successor, and thus he executed her for sedition and adultery in 1536. Subsequently, he married Jane Seymour who was able to provide him with a male heir in 1537, but fate has something else for Henry VIII. He died just after his

Comparing philosophy of nursing and education Essay

Comparing philosophy of nursing and education - Essay Example In any given community, education and nursing play a great role in promoting development. According to Carroll it means a certain kind of thinking or a certain kind of attitude to a certain problem (carrol, n.d). Edward reports that nursing philosophy is the assertiveness towards life and reality that circulates from individual nurses (Edward, 1997). For individuals to develop a certain philosophy of nursing one must consider the abilities to which a nurse obligates her heart and soul to. The main purpose of this article is to compare and contrast the philosophical statement of Richmond medical facility and that of Virginia Common wealth Medical College. The mission of Virginia Common wealth Medical College of Virginia School of Nursing Philosophy (V CU) is to improve health and the general human state. This shall be achieved through conducting nursing study under proper administrative leadership. The institution will provide aim to provide nursing education that will translate to quality nursing services. Thus in order to achieve all these, the facility has to maintain its excellence in education through preparing future scholars for nursing and health care services. The institution seeks to be essential in the change and growth needed in clinical research countrywide. Through caring out these practices it thus provides services that are beneficial to the community and also credit the profession. The facility will provide its expertise and novelty for best practices in education and practice so as to be a national model for clinical scholarship (Virginia Commonwealth University, 2013). They facility educates nurses so as to improve the services offered by the nurses for the benefit of the patient. However VA provides direction on what qualified nurses need to practice when caring for the veterans. They issue leadership on the therapeutic nursing role on care of patient.    On the other hand the mission of Veteran Affairs (VA) is to provide direction on all the issues related to nursing practice. The institution provides the much needed guidance in medical programs and in the various care delivery sites that impact the veterans. The facility has been obliged to fulfill the president Lincolns promise â€Å"To care for him who shall have borne the battle, and for his widow, and his orphan†( Lincoln's 2nd Inaugural Address, 1865, p.1). the facility will do this by serving the men and women who are America`s veterans. The main difference between these two institutions is that VCU seeks to impact knowledge on scholars especially nurses so that they can be able to practice in future. In that they provide edu cation to the students who have no experience and also impact skills in them. The VCU since its birth in 1968, like the other facilities it wants to a firm its ground as a leading university among the nation’s pre-eminent public university. To achieve these levels the university has continually encouraged research. It has gone to the extent of giving back to the community by the students providing health care to its neighbor’s. This has improved the access to health care to the most vulnerable and underserved population. VCU next major step is to look for peculiarity as a public university centered on students triumph. It aims to do this bearing in mind that there are scarce resources and increasing call of accountability and demonstrable value for higher education (VCU, School of nursing 2013). Contrary, to the statements above VA is a diverse group of compassionate professionals whose main focus are veterans who served America. They ensure that the needs of the entir e veteran population are represented, this involves putting resources where veterans are and where resources are most needed (United States of Veteran Affairs, 2013). According to "United States Department of Veterans Affairs" (2013) there are some core values that guide the nurses as they practice. They are supposed to maintain

Talking Styles Research Paper Example | Topics and Well Written Essays - 500 words

Talking Styles - Research Paper Example A person can be whoever one can be in written form. One can be as strong as Superman or even as glamorous as Elizabeth Taylor. What is written though at times are not the same with regards to the real world. With the latter stated, the Language Style Matching website would not be as accurate as one would want it to be. Comparing two different written materials on the website would be as accurate as how the site was programmed to be. There are guidelines that the program follows so that there can be a sort of comparison. However, there are still loopholes in websites like these as there are not much literary works and writing styles are stored in its program as basis on how related written materials are. According to Bower (2010), "Language-style matching diminished as each relationship soured. Notable declines occurred when Jung left Freuds psychoanalytic group, when Elizabeth Barrett welcomed deaths approach while her husband dreaded it and when Plath and Hughes marriage fell apart." In this passage, even the writer himself is aware that there would be differences which will come out between writers and their works as time passes by. There is no definite guarantee that writing styles would stay as it was from one article to another. Interpersonal relationships rely on how people would interact as a whole and not just by a persons writing style. There are those types of person who would be very aggressive when they write yet very timid when it comes to spoken interactions. Some of them on the other hand would be really aggressive on their physical interaction yet would find it difficult to express their feelings and thoughts through written words. Language style matching could play a helpful act in preparing people in expressing their thoughts and emotions. This is just a step to start a form of interaction between people. One way of breaking the ice as people would say. An author can be as

Secondary sources analysis paper(not decide topic yet) Essay

Secondary sources analysis paper(not decide topic yet) - Essay Example The book demonstrates how the traces of this world remain topical and tangible up to date.2 The book has been written using a provocative, persuasive, and innovative history work to support its thesis. This study is going to construct a relationship between Jasanoff’s main argument of ‘collecting’ as a way of encountering East and West and post colonialism, which is one of the theme discussed in class. The book has called into the question of postcolonial evaluation by adopting a stereotypical view of Europeans in their relationship with Asians and Africans. Jasanoff goes further to argue against extremes of postcolonial scholarships. For instance, Jasanoff explains, â€Å"the imperial project was not a simple play out but the history of collecting reveals the complexities of empire; it shows how power and culture intersected in tangled, contingent, sometimes self-contradictory ways. Instead of seeing â€Å"collecting† as a manifestation of imperial power, I see the British Empire itself as a kind of collection: pieced together and gaining definition over time, shaped by a range of circumstances, accidents, and intentions. (p. 23).3 Jasanoff has demonst rated how every generation concerning itself with British Empire history has sought to reassess it based on the dynamic attitudes and circumstances. Today, emphasis is laid on ‘otherness’ and fusion as well border multiculturalism to favor a benign recollection of the past according to Jasanoff. Jasanoff stumbled a new look of the empire be accident. She was studying European collectors in India and Egypt who bought or plundered the artifacts of the ancient cultures that they came across and transported them to Europe.4 In the course of her esoteric study, she realized the ill-tutored mania of the imperial collectors as a metaphor that led to the formation of the Empire. This encompassed the haphazard acquisition of territories that founded the lineaments of a

Supply and Demand II Assignment Example | Topics and Well Written Essays - 500 words

Supply and Demand II - Assignment Example Draw this on your graph above. a. (Figure: Supply and Demand with Subsidy) Refer to the figure. Suppose a subsidy allows sellers to receive their product at the price of $8 with a quantity of 400 units. What is the dollar amount of the subsidy per unit of the good? 7. True, False, or Uncertain: A starving farmer accepting a loan from a moneylender at a 25% interest rate is an example of mutually beneficial exchange. Give a one-sentence explanation of your answer. b. If the elasticity of demand for spring break packages to Ibiza is -5, and if you notice that this year in Ibiza the quantity of packages demanded increased by 10%, then what happened to the price of Ibiza vacation packages? c. London real estate developers are building thousands of new student-friendly apartments close to the Strand campus. If you want to pay the lowest rent possible, should you hope that demand for apartments is elastic or inelastic? d. The town council degrees that thousands of apartments close to the Strand campus are uninhabitable and must be torn down next semester. If you want to pay the lowest rent possible, should you hope that demand for apartments is elastic or

Effect of mentoring in education Essay Example | Topics and Well Written Essays - 1500 words

Effect of mentoring in education - Essay Example Beyene and colleagues (2002) defined mentoring as a process in which two people engage in a mutually beneficial mentor-mentee relationship. Practically, the role of the mentor is also reflected within the definition. For example, the mentor's role is to serve as a model of appropriate attitudes, values, and behaviours for the mentee; to convey unconditional positive regard; and to provide a forum in which the mentee is encouraged to talk openly about anxieties and fears. At work, the mentor should interact informally with the mentee, thus maintaining a positive and informal relationship. Beyene and colleagues (2002) state that the role of the mentor is to provide emotional support, information, advisement; to share values, facilitate access to key networks, motivate, be a role model, and protect the mentee. Also, the mentor should provide activities that allow for shared information. The purpose of mentoring in educational setting can often be both complex and highly difficult at times. Common mentor programs have similar purposes and those include helping someone inexperienced learn a new job, improving instructional performance via modeling by an experienced teacher, attracting the best candidates by using mentoring as a recruitment tool, and responding to local or state mandates. From the critical perspective, there are several key things that can make an individual a stronger, more effective mentor in education setting. It has been encouraged that individual mentors not forget the importance of serving as a nurturer. Often, when workloads become heavier and deadlines quickly approach, the nurturing component can be mistakenly abandoned. Through... In an earlier quantitative study, Stroot and colleagues (1999) surveyed 85 first-year teachers in a large urban school district. The survey focused on the components of teaching and the role of the mentor. The researchers asserted that mentoring programs are necessary to assist first-year teachers in transition into the urban school setting. Often, first-year teachers are not given the transition support necessary for classroom success; thus, mentoring can provide much needed assistance to ensure success in the classroom both for the mentee and for the students. According to Darling-Hammond (2003), mentoring is a strategy that will retain first year teachers in the field. Everston and Smithey (2000) conducted a study with two school districts to examine the efficacy of using a research-based mentoring program to assist mentor teachers in supporting their mentees. The researchers collected data using questionnaires, narrative records, classroom observations, weekly summaries of mentor ing meetings, and ratings of student behaviours in the classroom. Everston and Smithey (2000) noted that mentees of the mentors who participated in a research-based mentoring program were more organised, managed instruction at the beginning of the year, and established more workable classroom routines. Additionally, the mentees noted better student behaviour in the classroom. Overall, trained mentors were able to provide more effective support to their mentees.

NMR Lab Report Example | Topics and Well Written Essays - 250 words

NMR - Lab Report Example Hydrogen bonding stabilizes the enol form in polar solvents contrary to the non-polar solvents that lack hydrogen bonding. Stabilization of the enol form is attained by intramolecular hydrogen bonding. The HNMR spectrum for compound CH3OH display two peaks with a chemical shift of 4.9287 and 3.3721 and integration of 1 and 3 respectively. The computed equilibrium constant for acetylacetone in CCl4 is higher than the equilibrium constant for acetylacetone in CH3OH. The equilibrium constant for acetylacetone in CCl4 is higher than that in CH3OH because it is a non-polar solvent. The equilibrium constant is a ratio of the quantity of enol form to the quantity of keto form. Therefore, the quantity of keto form is inversely proportional to the equilibrium constant. The keto form increases with increase in solvent polarity because keto is favored by hydrogen-bonding solvents. The CH3OH compound used in this experiment display only two peaks in the NMR spectrum. The spectrum lacks the OH peak thus gives a slightly lower keto form than expected. The main factor in stabilizing any form is the intermolecular hydrogen bond. From research, the polar solvent has the capability of establishing two intermolecular bonds in one molecule and the non-polar solvent establishes only one intermolecular hydrogen bond. (Malcolm). However, in this case, the polar solvent only establishes one intermolecular hydrogen bond. The temperature affecting the equilibrium constant is related to the equilibrium change in enthalpy to that of

How the epic poem Iliad influenced Alexander the Great Research Paper

How the epic poem Iliad influenced Alexander the Great - Research Paper Example The paper "How the epic poem Iliad influenced Alexander the Great" states the influence of Iliad to Alexander the Great. To a great extent, Iliad’s world was a world of heroism for Alexander. Homer’s heroes -especially, Achilles- had influenced the young mind of Alexander in his youth. But this world also taught him morality and courage to a considerable extent. It was the courage of Achilles’ courage -to go against Agamemnon’s tyrannous, unreasonable and despotic behavior- that inspired Alexander to raise his voice often against his father’s royal policies. Though he inherited much of the war-tactics and the wisdom of fighting and winning a war from his father Philip of Macedon, textual evidences from the â€Å"Iliad† show that a significant part of Alexander’s war-tactics had been induced and modulated by the war-tactics of Homeric heroes. This paper will explore into how Alexander had been influenced by Homer’s epic poem â₠¬ËœIliad’. Alexander’s real-life activities will be compared with the textual evidences in the poem. During the formative years of his early life Alexander had been greatly influenced by the â€Å"Iliad†. Since his time, he has turned into a legendary personality. He appears to one of the most influential historical personalities who tamed the world by their courage. But this legendary personality himself has been inspired tremendously by the Greek mythologies and legends. During the early years of his life, Alexander studied the ‘Iliad’. The courage and heroism of the Greek heroes.... The courage and heroism of the Greek heroes in the story were greatly shaping the young mind of Alexander. Especially the Homeric hero Achilles attracted him so much that he decided to imitate him in his real life. Till his death, the Achillean motivation to fight in a war has haunted Alexander’s mind. This Achillean motivation is best described in the following speech of Achilles: â€Å"If I hold out here and I lay siege to Troy, / my journey home is gone, but my glory never dies. / If I voyage back to the fatherland I love, / my pride, my glory dies. . . .†1 The famous Historian Plutarch comments that being pleased by Alexander’s passion for Achilles, Aristotle himself prepared an annotated copy the ‘Iliad’ and gave it to the young boy. This annotated copy of the Iliad accompanied Alexander till the last day of his life. He even slept with it under his pillow, as Chris Whitten says in this regard: â€Å"Emulating the famous hero was apparently enc ouraged by his teacher, the great philosopher Aristotle†¦.Aristotle personally annotated a copy of the Iliad for Alexander. Alexander kept it with him throughout all his later travels, even sleeping with it under his pillow.†2 Another event in Alexander’s life inspired him to mould his life after Achilles. His mother, Olympias, had been able to convince young Alexander that he was the descendant of Achilles and Hercules. Though Olympias’s story seems to be a sheer fantasy, it shook Alexander’s young mind vehemently and prepared him mentally to keep the fantasized Achillean heroic family tradition intact. Iliad’s Role on Alexander’s Conflict with Philip II From the very beginning of his career in the Macedonian Army, Alexander began to react against

Managing Project End-Date and Resource Allocation Essay Example for Free

Managing Project End-Date and Resource Allocation Essay Project management is one of the most effective means by which to manage and control just about any project. Construction management, Information Technology, Engineering are just a few of the many fields that are positively complimented and capable of utilizing project management to benefit processes from beginning to end as well as providing a platform for inclusion of all team members and an excellent level of communication to keep shareholders, corporate boards fully informed about a project. In addition, it provides the Project Manager with a means to â€Å"overview† the status of the project without having to micromanage team members, and allows them the freedom and flexibility to utilize their talents. Project also points out weaknesses in the project and team members as well. So, the following areas will be points of discussion: 1.General project management practices. 2.Allocation of resources. 3.Resolution of over allocated resources. General Project Management Practices All projects begin with a plan to get the work done. From there the project manager applies â€Å"best practices† based on his/her interaction with the owner, shareholders, and project team. On occasion there may be a tendency to â€Å"jump† right into the project without proper planning, but considerable time and money can be saved as well as increase in quality of the project. (Karim, 2011) So the following aspects to be included in the project definition would be: 1.Project overview, objectives, and scope. 2.Assumptions about the project, risks, and approach. 3.Organization, getting shareholders to approve and buy-in to and approve the project by signing the signature page for the project document. 4.The initial cost, duration and front end efforts are important even though they are just the â€Å"best guess† estimates that can change throughout the life of the project. Regardless of what occurs in the project, it is imperative that the project manager pay close attention as the project progresses. His/her quick actions are what will help the project to successful or unsuccessful for that matter. So, the importance of resource allocation is key here. Allocation of Resources Allocating resources on the front end of a project is also a lesson in estimating a â€Å"best guess† for the project. However, as the project manager more closely reviews the different aspects of the project allocated resources whether they be first, second, or third iteration (if any exist) will be pointed out by PM software such as MS Project. Its correct use will allow over allocation to be corrected which in some cases may bring the project in earlier and under budget. (de Sousa) In my analysis, the Huntsville Plant Project will not be ready by June 2012. In fact, it appears that the project will be extended to completion to take place at July 6, 2012 according to the project schedule. The approximate duration of the project is 64 weeks from the planning phase through final phase of distribution. To allow the project to complete on or closest to the project finish date, the over allocated resources could be used to bring the project closer to the approximate completion date of June 30, 2012. (Gido Clements, 2011) esolution of Over-Allocation of Resources A few examples from the Huntsville of over allocation are: 1.Item # 8 (Establishing Building Concept) is scheduled for 11 days, but could be reduced to 6 days ending on 5/8/11 which would decrease the lag by 5 days allowing item # 9 ( Create Building Design) to perhaps begin on 5/10/11. I chose to allow one day of lag in the event of inclement weather which most always throws a damper on most business behavior/activities. In this case, creating the building design can begin 5/11/11 and run through 5/14/11 with 2 days of lag remaining. 2.Item # 3 (Select Architect) could also be streamlined to 4 days instead of 11 days. 3.Item # 12 (Obtain Permits and Approvals) could be shortened by moving the start date to 5/15/11 to get the required approval from the municipal planning commission in a more timely fashion to keep the project on track. So, (Site Prep) could begin closer to 6/24/11 4.Item # 19 (Procure Equipment) could be shortened by one month to 10/11/11 giving 30 days lag. The Huntsville project shows over allocation of resources during the months of April, May, June, and July of 2011. However, careful review of the Resources Worksheet, Resource Graph, and Network Diagram will allow you to make the best use of project resources. The Team Planner can be used to clearly see work resources, and tasks can be dragged to make required adjustments. So, the allocation a resources is very important and should be done carefully, and reviewed often to help with the project final completion dates, avoid cost overruns, and be successful. While there is no such thing as the â€Å"perfect† project, we can certainly determine problem areas and resolve them before they affect the project negatively. Resources Karim, S. (2011, July 20). Best practices in project management or better practice?. Retrieved from http://blogs.pmi.org/blog/voices_on_project_management/2011/07/best-practices-in-project-mana.html de Sousa, S. (n.d.). My PM Expert. Retrieved from http://www.my-project-management-expert.com/project-management-resource-allocation.html Gido, J., Clements, J. P. (2011). Successful Project Management . (5th ed., pp. 216-219). Mason, Ohio: South-Western Cengage Learning. DOI: www.cengage.com

Marketing And Branding For Online T Shirt Companies

Marketing And Branding For Online T Shirt Companies The current study is aimed to predict the Marketing plan and the Branding through a mix of marketing products for my Online T- shirt Company based in India for the next 2 years. Therefore the current study has been focused to deliver the appropriate marketing plan supported by effective brand positioning related to market the T- Shirts via internet and how will the techniques attract the customers. Thus the T- shirts of the Online selling firm are being separated from the various other marketing policies and brands through this approach. The appropriate recommendations for effective branding which in turn carry out marketing for my company is as below: Analyzing the product and assessing the positive aspects of the product. Preparing the appropriate marketing plan suitable for my firm Branding the product on the basis of the unique quality through repositioning. Regain the edge and strengthening the brand values through marketing plans. Suggesting the future marketing capacity and the opportunity for the firm Adoption of suitable branding strategies such as branding by planning, branding imageries, branding experience and the branding by self expression. SITUATIONAL ANALYSIS: The situation analysis of my firm Online T shirt company has been commenced to study the needs and requirements of the target consumers for better satisfaction and thus for improving the business it is necessary for my business to concentrate more on the clients and an effective study about the internal circumstances as well as the external opportunities, current trends of the market place, and the assessment of the capability of my firm Online T shirt company. Hence for this, I decided to carry out the situational analysis as the main aim through which the 5 Cs of my firm can be evaluated. The 5 C s is the major aspects that are related with the firm that will help me to take better marketing verdicts and strategies. The basic ideology in carrying out the situational analysis is to study the macro economical, micro economical and the internal aspects of my firm. The basic 5 Cs are the common factors related with the firms such as company, consumers, challengers, and collaborators and finally the climate. The following are the major aspects of the situational analysis I want to relate with my firm Online T Shirt Company. Company: For my Company, Online T Shirt firm will include the following aspects under this category: The manufactured goods such as T Shirts. Reflection in the market place The expertise and familiarity Ethnicity and backgrounds of firm Ambitions and future targets Collaborators: These aspects are the major functional players of my firm such as: Dealers Affiliates Distributors Customers: The main aspects of my business are the target consumers and for the analyzing the situation, the following aspect have been selected: Size of the Market and its expansion Major segments of the Market place Outstanding profits that customer is aiming to search for both physical and indefinable profits Impulse behind procurement; significant drivers, profits vs. expenses Resolution maker or the administrative component of the firm Study about the current retail trend that includes the current trend followed by the consumer for real acquirement the merchandise. The sources of customer data resources about the SEO where the shoppers obtain information about the merchandise. Process of buying that is by desire or vigilant judgment Incidence of acquisition, seasonal features of the goods. Capability of purchase with certain quantity at a time Recognition of consumer needs, new trends and inclinations and expected change of trend over time Competitors: the next set of considerations for the analyzing the situations are the factors about the competitors of my company: Authentic or probable rivals Straight and indirect rivals Goods of rivals Place of positioning of goods Market shares Strong points and limitations of competitors Climate: The climate is the fifth C in analysis or macro-environmental factors related with my Online T Shirt Company are: The financial atmosphere such as business cycle, rate of inflation, rate of interests, and other macroeconomic concerns Authoritarian and the political background like policies provided by the government and policies that influence the souk Social and the cultural aspects such as fashion and trends of the society Technical backgrounds such as latest acquaintance that will allow probable innovative traditions of fulfilling the needs of the clients and the blow of expertise on the demand for accessible goods. SWOT Analysis: Thus for analyzing the about facts of my company Online T- shirt firm special strategic tool will be applicable. This tool availing the analysis of situation is termed as SWOT analysis. The following is the SWOT analysis of my Online T Shirt Company. (Kotler et al., 2006. Pp. 63) Strengths for my Online T Shirt Company: The products are of good quality and available in various shades The company has extended line of distribution and global commerce availability The delivery will be done appropriately and on timely basis Carry out the process with lower prices Lesser costs of other expenses and staff costs Weaknesses: As the online business is growing in extent and is available globally several weaknesses may arise and sometimes these are more compared to conventional commerce threats. The following are some of the anticipated weaknesses for my Online T -Shirt Company for next 2 years: Chance for no proper retention due to the availability of identical products No personal feel and checking of products may not be preferred The expenses of transport and manufacturing may rise from what has been quoted All the visitors may not make proper sales order Opportunities: The following are some of the anticipated opportunities for my Online T -Shirt Company for next 2 years: The rapid growth of online users due to appropriate web hosting processes. More availability of traffic and more effective sales of the company The online shopping is very opportunistic and most comfortable The improved security in transactions have increased the scope for online T Shirt commerce as well The company can still be able to provide the service in wide fledge and also in other accessories also that is extension is main opportunity Threats: For my Online T Shirt Company many ascertain various threats due to the high internet usage and some of these might be severe as well. The following are some of the threats to the company: Due to easy entry of various businesses may cause lot of competition and rivalry Lack of customer relationship management will further cause losses Duplication of the products and network security attacks MARKETING AND BRAND OBJECTIVES: Sales and Price Targets The sales and price targets is very important for my company as depending on this the future plan can be made. The target price will decide the sales target of the company. In general the EPS forecasts will be made to suggest the sales target and target prices. In my Company, the proposed sales target can be predicted as Rs. 35, 00, 000 per annum whose price target will fall around Rs. 30, 00, 000. Satisfaction levels and change in awareness The level of satisfaction is very important for any company. My Online T Shirt Company shall deliver the objectives such that the satisfaction is enhanced in consumers by providing the services through active comparison from other services both in prices, quality and efficiency, quality, flexibility, lesser operational prices, swift delivery, more revenue of sales, etc. And in turn the loyalty is built. Thus the awareness will be built in consumers regarding the process and product of online T Shirt Company. The process of uniqueness will develop positive attitude and behavior ultimately providing better opportunity for business. The branding and the sales objectives for the company are thus framed in order to improve the commerce of the company by keeping various aspects in notion such as Sales Price targets, satisfaction level of consumers, changes in customer awareness, attitude, behavior etc. all these will enumerate the effectiveness of branding and marketing in return the major objectives are: To develop viable branding process for my Online T Shirt company To assess the benefits, opportunities of company by delivering threats. To deliver appropriate banding strategies To predict the target price and sales target for next 2 years. To assess the marketing delivered through effective branding strategy MARKETING AND BRAND STRATEGY: For my Online T Shirt Company, the following are the appropriate marketing and branding strategies: Marketing Plan: For my online T Shirt Company the development of the appropriate marketing plan approach will be applicable as it mainly concentrates on the core objective of the business, includes various strategies, budget plan, target consumers, E commerce, pricing process, various risks involved and finally the marketing plan will help evaluate the effectiveness of the process. Hence these factors can be appraised as follows: Present Position Online T Shirt Company is a starting firm that will mainly deal the business through internet starting from selection of T shirts to put a deal and from tracking the consignment to delivering it. Hence my company also wants to improve the off line marketing policy to improve the significance of the company in the Indian market which improves the awareness of clients. Budget Plan As my company is dealt through online, the Budget plan include about 20% of total budget towards internet operation and about 10% to the telephone processing etc. the budget plan is perfect to implement and no necessary changes in the plan anticipated. Customers The target customers for my Online T Shirt Company are from genders male and female, all ages, and target client income shall be from high to middle class. As many of these client bases use the internet more traffic can be maintained. Pricing For my Online T Shirt Company, the pricing will be maintained very nominal so that the costs will be enormously low with eminent quality and lower time delivery from other competitors to draw clients from their base. Marketing Strategies The major strategy applicable for my Online T Shirt Company will be through online marketing and offline marketing that will improve the reputation of business and draw consumers. With the advent of the technology and change in the current trends various forms of marketing concepts can be employed in the marketing of the goods and services delivered by the organization in the unique way of approach. All the marketing techniques will however ultimately have the identical goals such as to acquire the large amount of clients and to withhold the clients and this is very important for my company in order to achieve the objective. The company may go for social networking as marketing base where the customers can explain the simplicity of process, product quality, lower costs and other benefits, mouth marketing, by providing special discounts, complimentary gifts, exclusion some type of taxes etc. Brand Plan The term branding for my Online T Shirt Company will be effectively deliver the motivation to the consumer and help retain through proper satisfaction. Thus the loyalty can be increased by highlighting the service opportunity, effective quality, emotional branding and unique t shirt designs, lower costs, identity as global presence etc. Branding strategy The brand strategy will be of various types such as brand planning, branding by imageries, branding by experience and the branding by self expression. In the case of my Online T -Shirt Company, the first and the last approach will be very advantageous though remaining strategies can also be applied. The first method is planning for branding where by proper research of market and demand for good and competence, the brand can be positioned. The self expression of branding will be built through satisfaction of consumers. ACTION PROGRAMME: The action plan of the company will be carried out by focusing on the 7 Ps of marketing mix in my company. The following are the main factors considered in the company in planning the strategy. 7 Ps: Pricing This type of marketing strategy is implemented to attract the consumers with minimum mark- up which may be lower from other outlets. My Online T Shirt Company may mark the goods with nominal prices with better discounts. Product The product strategy involves developing of novel products which may change according to the consumer current requirements. My online T Shirt Company shall be able to develop the products by keeping specific target clients in view with eminent colors and design aspects with current trends. Distribution My Online T Shirt companies have its own distribution channels and means which can be further improved with the growing expansion of the organization. The company will agree the process of delivery of the goods in harmony with local bodies for a timely liberation of the goods. Promotional My Online T Shirt Company generally follows the drastic promotional program with discounts and offers on various product range. A Google AdWords is the main source of promotions even for small and less branded firms to exercise the commerce equally with effective value. This mode of process will charge less money for advertising. Most of the people make use of Google for their main search option. Place The concept of the place strategy is very difficult to select in the conventional business compared to that of online business. For my Online T Shirt Company, the place of business is internet, where it can be operated from any place. But the main concern will depend to select the delivery place. Participants The participants are the people who are partaking in the business. The major participants of the commerce will vary based on various aspects such as gender, sizes, age, cultures, life styles, incomes etc. the major participants for the case of my Online T shirt company will be people both young and grown-ups and from kids to adults. The people also range with various sizes and genders etc. Process In my Online T Shirt Company, the process of service is to deliver the goods of sales through online interaction and online payment process. Physical evidence The physical evidence is essentially a form of guide and manual, leaflets that will guide the client to make the necessary operations such as keeping an order in the case of my Online T shirt company. PROJECTED PROFIT AND LOSS STATEMENTS: For the Online T Shirt Company to deliver the profit and loss statements it requires various aspects such as resolution of income, recognition of gains and revenues, recognition of loss and profits Revenues: Year 1 Year 2 Net Sales Rs. 30, 00, 000 Rs. 35, 00, 000 Interest Income Rs. 75, 000 Rs. 1, 00, 000 Gain on Sales of T Shirts Rs. 25, 00, 000 Rs. 30, 00, 000 Total Revenue Rs. 55, 75, 000 Rs. 66, 00, 000 Costs and Expenses: Costs of T shirts sold Rs. 30, 00, 000 Rs. 35, 00, 000 Selling expenses Rs. 7750 Rs 9000 General and Administrative expenses Rs. 4000 Rs. 5000 Internet expenses Rs. 5000 Rs. 6, 000 Telephone expenses Rs. 5000 Rs. 5500 Shipping expenses Rs. 10, 000 Rs. 12, 000 Delivery expenses Rs. 40, 000 Rs. 42, 000 Office supplies Rs. 4000 Rs. 5000 Insurance expenses Rs. 50, 000 Rs. 60, 000 Interest expenses Rs. 10, 000 Rs. 12, 000 Income taxes Rs. 5000 Rs. 6000 Total Costs and Expenses Rs. 31, 40, 750 Rs. 36, 62, 500 Net Income: Rs. 24, 34, 250 Rs. 29, 37, 500 CONTROL METHODS: The control methods are the basic requirements of any form of business organization as it will directly effect on the success of the firm. Various plans or strategies are followed in the firm in order to control the process. Annual Plan The annual plans are to deliver the flow of process, goals and objectives which my company wants to achieve at the end of the year. The long range vision is observed to be the key function that will provide with the annual plan of the firm. My Online T-shit company goals are to achieve the target sales of Rs. 35, 00, 000 for next 2 years. Profitability The profitability will be determined as the capability of the firm to deliver the anticipated total income constantly in all the years. My online t-shirt company anticipates a net income of Rs. 30, 00, 000 for the next 2 years. This can be calculated in terms of return of Investments or ROI. Where ROI = (Net profit Amount Invested) / (Amount Invested) Efficiency The efficiency is the most significant term where the achievement of or ability to carry out a job with a least expenses of time and effort: The assembly line increased industrys efficiency Strategic controls and Marketing Audits The audits are carried out internally in the firm so as to appraise the system of accounting. Â  As a management tool, the audit measures and evaluates the effectiveness of management controls. The Naval Audit Service provides an independent audit of programs, activities, systems, and procedures. CONCLUSION: Hence it can be concluded by carrying out study on marketing plan and branding on my Online T-shirt Company is that the effective branding and marketing will in turn carry out the marketing that will help the organization to make strategic positioning. The process of branding will improve with the selection of benefits that may catch the pulse of target consumers and generally the emotional benefits whereas the marketing is the strategic process which will help the organization to sketch the plan of action so as to achieve the goals and objectives of the company. Any marketing technique will focus mainly over the 7 Ps of the product or the service delivered by the company and to study the benefits of rivals and prepare for the plan to defy the responses of the rivals. This concept will also assist the company to determine the level of performance of his company and the rival company. For achieving the goals to generate more sales and brand position as eminent firm will necessities to make a plan of action which is carried out by marketing and brand strategies and early estimation of profits and losses along with the better control factors.

Marketing Mix For Diet Coke Marketing Essay

Marketing Mix For Diet Coke Marketing Essay It allows the preservation and improvement of an organisational competitive position in the market. It is an advantage that allows business to stay alive against its competition. See Coca Cola Companys competitors and positioning in (Appendix1) See Porters competitive advantage and cost advantage in (Appendix 2). When a company brings a new product into a market they must think about who is the product aimed at, what advantage will customers expect, how does the company plan to position the product inside the market and what benefit will the product proffer over their competitors. According to Kotler product have three levels, core product, actual Product and augmented product, see Coca Cola product levels in (Appendix 3) When companies introduce new product, it takes some time to be extensively accepted, at which point its sales and incomes will begin to rise. This will attract other competitors into the market, cause the market to mature. Finally, the market will decline as companies start to introduce the next product, and customers switch to that product. See Coca Cola product life cycle in (Appendix 4) Coca Cola Company provides different type soft drinks like Coke Zero, Diet Coke, Fanta etc. There good image makes the organisation more strong. Coca Cola Company provides good quality products with good taste. They are specialised in soft and fizzy drinks. Coca Cola have created good image in customers mind, their image is reputable and reliable, and it has one of the most well-liked soft drinks available. They have well-known which is why customers feel comfortable in buying Coca Cola products. Coca Cola can market too many different segments. Coca Cola can market their product to teenagers much easier than older people, because teenagers are their target market. See Coca Colas mission statement in (Appendix 5). Distribution in marketing acts importantly to attract customers convenience and organisations use method of distribution to see their ability. Two types of channel of distribution methods are available. Distribution is underneath the group of place, therefore organisations create a precise distribution method so that its readily available to the customers and it can improve possible sales for an organisation. See Coca Cola distribution channels in (Appendix 6). The Coca Cola Company sell its products with bottling and canning operations. The distributors get to the Coca Cola to the wholesalers and the wholesalers get it to retailers and at final the customers buy Coca Cola from retailer shop. If Coca Cola does not work on its distribution services then their bottles are just reachable at their factories then customers may not be keen to get them. Its more appropriate for the customer to buy Coca Cola from a close seller as compared to getting it from factory. Therefore distribution system of an organisation can be both its weakness and strength. Companies should know that their products are available at retailer shops and stores where customers can easily buy it. One of the parts in the marketing mix is pricing. This part of the 4Ps are the one making returns and which is also why it is important that an organisation chooses the right price. Pricing is one of the most significant parts of the Coca Cola Company marketing mix, which makes revenue for them. Coca Cola use different types of pricing strategies. The pricing strategies are standing much on what aims the company has put itself to achieve. See (Appendix 7). Owing to the accessibility of wide variety products the pricing is complete according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is base on the competitors pricing, Pepsi is one of their competitor in soft drink industry. The Coca-Cola Company choose their pricing objective they believe will be most effective in dispensing their brand to customer, to do this Coca-Cola use market-skimming pricing. Coca Cola Company use marketing-skimming as there is a enough number of purchasers that have a high demand, also Coca Cola sets an primary high price and then lower the price to make the product available to a extensive market. Coca Cola Company use penetration pricing strategy as they want to hold maximum share of the market by maximum profit. Coca Cola use discount pricing, where their products prices are often become down during sale periods and special occasions, like Christmas, Easter etc. Also Coca Cola use competitor pricing, where to meet the competition pricing, their products pricing are set about the same level as it competitors. Promotional activities are important element because, these activities are performed in order to inform customers about the product and it includes personal selling, adverting, public relations, sales promotion, direct marketing etc. An advertisement, for instance helps a buyer to get to know about the company and it is products, this can be done by bill boards, banners or posters. The benefit of advertisement is that it informs people about different products and services, their utilities, cost and other requirements. The disadvantage is cost because advertising is more expansive. In personal selling companies use their staffs to sell their product after face-to-face communication with the customer and seller efforts to convince a customer to purchase the product. Personal selling is one of the ways to keep good customers relationships, but this method is expensive. Here are some examples of sales promotions activities and it includes buy-one-get-one-free, bonus points, free gift cards, vouchers and coupons, competitions and prize draws, etc. The advantage is that sales promotion can help companies to provide right information to customers, also it encourage repeat purchases and customer loyalty, but the advantages are that it increase price sensitivity and it is generally for a short duration Public relations play an important role in promotion. It can be used to create a good image of the company for example magazines, TV or radio etc. PR is inexpensiveness of the cost, but it is hard to predict about the responses and it increase the risk. Direct marketing is where a company selling their products directly to people such as fliers or street advertising. It allows targeting specific customer and it can be measureable, but it is difficult to get it is direct impact and it can be quite expansive. Coca Cola use different methods of advertisement and the company spends a lot in order to be seen on billboards, radio, magazines, television, and on the internet. The Coca cola Company uses advertising as its key source of increasing buyer consciousness. It mostly uses the television; this source allows the companys products to attract more customers. Coca Cola uses the radio as another method of advertisement and this is a cheaper then TV. They use personal selling, where the company train their sales staffs, which they preform as a representative of the company to the shops. Newspapers and magazines are other forms of advertising that is extensively used by Coca Cola. Moreover, Posters, signs and billboards are also broadly used as an important part of the Coca Cola promotion. Coca Cola billboards are normally placed at the city centres and their posters are usually displayed at the shops, public transport and restaurants like McDonalds, KFC, etc. In addition, Internet is another method where different forms of Coca-Cola advertisements are placed. Specially, the brand online advertisement is assumed through the wide use of banners, on-site sponsorships and several other formats of online advertisements. Marketing mix has three additional elements: People, Process and Physical Evidence People are one of the elements of service marketing mix. People define a service. This mentions to the people who are in straight contact with the customer such as staff. One of the important parts in selling a product is the companys staff because most customers rely on a decent service before purchasing a product. For example, the employees in Coca Cola Company have a standard uniform. The companies always focus on friendly and quick service to its customers from their staffs. The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. The process at Coca Cola Company is hidden and it is not visible to the customers. Coca Cola has two types of processes which is involves bottling and labelling solutions. The most important stage that Coca Cola consider is control of the company to get products at the agreed time and good quality, and the last step they consider is, the selling of beverage for target customers of distributors. Physical evidence is an important element of marketing mix where customers will base their decisions based on the service which intangible. Companies physical evidence is supported by signs, symbols and artefacts of the business itself. Examples of this would be the signage in Coca Cola which reassures the customer through branding. Coca Cola Company is focusing on target market; when it markets a product it mainly consider on demographic and physiographic segmentations; where demographic segment before it markets it identify the consumer groups in: age, sex, education, race, and occupation, and in physiographic it divides the market into different levels as: lower class, middle class, and upper class to identify their customers. Coca Cola segments different ages. The company focus on whole population in the world, but young generation is the target marketed of the company. Also Coca Cola segments different income levels by packing, where for small income people they has returnable glass bottle, for middle people they has small non returnable bottle and for rich and higher income people, the company has Coca Cola tin. Marketing mix for Diet Coke: Coca Cola developed a new product. This product is a diet drink by the name of Diet Coke. They have designed the marketing mix of product which is detail in below: Product: Diet Coke is a very fresh and tasty diet drink and provide energetic feel with good taste. Diet Coke is available in different sizes of which start from This drink is mainly for the Price: Price of Diet Coke is very suitable as compared to its main competitors. Place: placement has an important role to play in the products success and failure. That is why the company makes sure that the Diet Coke is place in such a way in market that its in reach of every customer. They have very strong distribution channel and their product is available on maximum stores in the city. Promotion: For a product of such high standards like Diet Coke it requires good promotional activities. For this purpose the Coca Cola Company have chosen following promotional tools: for advertisement the company have use different types of media like television, newspaper, magazines, internet and radio. There are some characteristics to a service such as: lack of ownership, intangibility and inseparability. Each of these taken into account when marketing a service, see (Appendix 8). A product is something which is tangible where as a service is intangible. A product is much easier than the service because after marketing and selling a product there is something tangible to be seen by the customers for they are satisfaction but in services they cannot because its intangible. On the whole, the marketing of product is focused on 4Ps in marketing mix i.e. product, price, place, and promotion. The Coca Cola Company consider on their customers demand in order to find out a product that can respond the market demand. First of all, Coca Cola Company focuses on the strength as well as eliminates the weaknesses of marketed products in order to improve products to meet customers demand as much as possible. Secondly, they focus on the pricing factor in product marketing because the price must be set to match with the buying authority of target customers. Thirdly, the Coca Cola focus on place because place of product marketing refers to distribution channels to deliver and sell the product to customers. Finally, they create promote the product in order to convince customers and inspire the sale in a short term. On the other hand, a service is the action that provide for customers. The service marketing is generally use 7Ps which is extended from 4Ps by including people, process and physical evidence. It is important for any business to employ suitable staffs or people. Employing and training of staffs have good impact that is why the Coca Cola Company gives training to their staffs because most of customers will judge the quality of their service from staffs. Therefore, Coca Cola employ staffs that have good and interpersonal skills. Conclusion: The essay shows that marketing mix (4Ps and 7Ps) is a very important part of creating marketing strategy, also it is crucial for a company to implement their marketing concept successfully. The Coca Cola Company develops their product or service to meet the customers needs and wants; then they seem into determining how their consumer going to receive the product and they consider direct or indirect channels of distribution. The Coca Cola Company will decide a price for their products that ensures a profit. Finally, they promote their product by using different advertising methods to attract customers.

Jesse Bethel :: essays research papers

Jesse Moncell Bethel was born in New York City, New York on July 8, 1922. He was born to Jesse M. Bethel and Ethel Williams. His father left the home when he was only six months old and his mother died when he was only three and a half years old. Being an orphan now, he was raised by his grandmother in Arkansas. He then moved to Oklahoma where his family sharecropped cotton and cornfields. Bethel attended elementary school while in Oklahoma and later graduated from Booker Washington High School there too. Bethel attended Tillotson College in Austin, Texas. He graduated there with a Bachelors of Science degree in chemistry. He later attended graduate school in 1944 at the University of California Berkley.   Ã‚  Ã‚  Ã‚  Ã‚  Bethel’s life changed when he became only fourteen years old. At fourteen he watched 27-year-old attorney Thurgood Marshall defend a young black accused of murder in Hugo, Oklahoma. Marshall was able to reduce the young man’s sentence from death to life in prison. Marshall became Bethel’s idol. Marshall was a main reason Bethel dreamed on becoming a civil rights lawyer. Another reason for his dream was his son, Jesse Jr.. Bethel first began his college career at Tillotson College in Austin, Texas majoring in pre-law on a scholarship. This all changed when the Japanese attacked Pearl Harbor on December 7, 1941 and the United States entered World War II. Bethel read on a bulletin board that Mare Island needed chemists. This made Bethel switch his major from pre-law to chemistry. In 1944, one month after his college graduation, Bethel moved to Vallejo with his wife Claudia Nichols, who also was his college sweetheart. He moved to Vallejo in search of the chemist job at the Mare Island Naval Shipyard he learned about while attending college. A chemist vacancy at Mare Island available because another chemist left was given to Bethel. Bethel was now the first black chemist at Mare Island Naval Shipyard. For over thirty years Bethel worked on the Mare Island Naval Shipyard. One supervisor, on the grounds that his college wasn’t accredited (although it was) didn’t promote him. Bethel then made the choice of transferring to the nuclear power division. In the nuclear power division Bethel eventually became chief chemist. Bethel said, â€Å"I was discriminated against at the shipyard. I overcame it.† As chief chemist in the nuclear power division he analyzed material used in reactor plant construction, nuclear propulsion plant systems, and worked on radiochemistry on nuclear submarines.

Charles Babbage :: Essays Papers

Charles Babbage Charles Babbage was born at Walworth, Surrey England in December 26,1791. He achieved many great feats and belonged to many very distinguished groups before he died in October 18, 1871. Many people consider him to be the grandfather of computer science due to his great works with his Difference Engine (1821), which printed tables of polynomials, and his Analytical Engine (1856), which was intended as a general symbol manipulator. These inventions were far more complex than the work of any of his fellow inventors. Although there is no evidence that the computers of today are direct descendants of his work. He grew up with a passion for how mechanical objects worked. He also was an excellent mathematician. This was discovered at an early age when he employed a tutor only to find out he knew more about math than the tutor did. He was home schooled for a good many years before entering Cambridge University in 1810 an institution where he would later hold the position of Lucasian c hair of mathematics from 1828 to 1839. His home schooling was in direct result of poor health in his youth. He was involved in many different fields of science. He was the first person to be presented the Gold Medal award given by the Astronomical Society. He was also a key figure in the founding of the Astronomical Society in 1820, the British Association for the Advancement of Science in 1831 and the Statistical Society of London in 1834. He is also the author of the very influential book On the Economy of Machinery and Manufactures. He also wrote a series of papers on many different topics such as optics and cryptology. Babbage excelled in many categories but being a politician wasn’t one of them. As a result he would not be able to persuade the government in England to give him a grant on working on the analytical engine. In Babbages early years he was quite social an pleasant to have around. In fact he was notorious for excellent dinner parties where many famous and prominent people would be in attendance. Although over the years and believed by some as a result from the death of his daughter Shelley, who drowned near La Spezia in July of 1822 and 5 years later the death of his 35-year-old wife Georgiana in August 1827 he became a very bitter old man.

Warfare in Polygamy Essay -- Marriage Spouse

Warfare in Polygamy Introduction Marriage is a universal trait of human kinship and social organization. It probably developed very early in the course of human social history. In human society, several cultures have used marriage to carry out some widespread functions. Some people are married because of love or romance. Yet, others are married for economic security, economic contribution, heritage, or political reason. However, in spite of these general features, different cultures have developed different pattern of regulations and customs that determine prohibitions and preferences for marriage partners. These regulations and customs are also helped to shape expectations between spouses and in-laws Monogamy is the major form of marriage and is closely associated with most societies of Europe and Asia, while polygyny is found in traditional societies such as Africa. According to "The History of Human Marriage," monogamy, always the predominant form of marriage, has been more prevalent at the lowest stages of civilization than at somewhat higher stages; whilst, at a still higher stage, polygyny has again, to a great extent, yielded to monogamy" (Westermarck, 505). Yet, some polygyny can be found in more advanced societies such as Eurasia. Other regions that are associated with polygyny include Circum-Mediterranean, Insular Pacific, North America, and South America. However, the percentage of occurrence is very different in each society. Because polygyny in different society serves a different purpose, the causation for participation in collective fighting in polygyny of different society will be different. For instance, in Africa, plural marriage is far more general. According "the Factors of Polygamy in African... ...ly support that the causation for women to participate in collective fighting will differentiate across societies and countries. Reference DorJahn, V. "The Factors of Polygamy in African Demography." Continuity and Change in African Cultures.In Herskovits, M., and Bascom, W. (eds.), Chicago: 1959, p. 125-158. Goody, Jack. "Polygyny, Economy and the Role of Women." The Character Of Kinship.Cambridge University Press, London: 1973, p.175-189. Spencer, Paul. "Polygyny as a Measure of Social Differentiation in Africa." ASA Essay in Social Anthropology.Institute For the Study of Human Issues Publisher, Philadelphia: v.3, 1980, p.117-160. Westermarck, E. the History of Human Marriage.London, 1893. White, Douglas R. "Rethinking Polygyny" Current Anthropology.The Wenner-Gren Foundation for Anthropological Research, The U.S., V 29, No 4, 1988, p. 529-571.

Gender Roles in Ancient Egypt, Rome, and India

Prompt: Gender is not sex: gender has to do with the roles and expectations commonly ascribed to men and women, and these can vary from one society to another. Write an essay that explores similarities and differences in gender norms in ancient Egypt, Rome, and India. Gender roles vary from place to place. There is not a set standard that applies to every place all over the world. Men are usually of higher position than women but not always. In this paper I will tell you specifically about the gender roles, mostly of women, in India, Egypt, and Rome.In India, the women are controlled almost completely by the men in their families. They also have to pay a lot of respect to the men in their culture in general. The women must follow the commands of her father first, after him her husband, and lastly her son. Although she must obey these men the restrictions do not end there. After a woman’s husband dies she does not have independence and she is not allowed to remarry. In the movi e Paheli there were very good examples of what the culture would be like among the gender roles in India.The newlywed, Lachchi, must her veil removed by her husband, Kishen. She is not even allowed to do this herself. While Lachchi and Kishen are on the way to Kishen’s house, Lachchi has some children go and fetch her berries from a nearby tree, Kishen scolds her and takes possession of the berries and does not let her ingest them. One part of Paheli that strikes me as interesting is the section where the men give the women colorful bangles. In this society the men spoil the women but they place such harsh restrictions on them.It states directly in the textbook, â€Å"A virtuous wife should constantly serve her husband like a god, even if he behaves badly, freely indulges his lust, and is devoid of any good qualities. † This is saying that he can do whatever he wants, cheat on his wife with whomever he pleases, and if he has nothing going for him or does nothing right. On the other hand, the husband is able to do whatever he wants. He should be â€Å"born again† by impregnating his wife. Also, the husband should not keep her in check by force but instead, by filling her time with activities that benefit both of them such as cooking and cleaning.While men get possession of all the land and they have the rights and abilities to go to work the women did not have these as life options. The women that were brought to India as slaves were used as dancers and musicians but occasionally they were used to act as military guards. In Egypt, The gender roles are not as strict as they are in India. The women are able to have higher positions and there is more availability of activities they can do. Although women did not have many restrictions, one that was withheld for a long time was that a woman should not withhold a position that governs a kingdom or have effective power.Actually it was said â€Å"A people who place women in charge of their affair s will never prosper† and â€Å"Men perish if they obey women. † This was later defied and a woman called â€Å"mother of Khalil† was placed in a higher up position. Another way that a woman could acquire a higher up status would be by being the mother of a prince. Men are usually the bread winners of the families and the women do close to nothing because they do not have to. Concubines, who were usually slaves, could earn themselves a decent living if they were intelligent enough or picked the right man and created a decent relationship with him.In Rome, The gender roles run differently than any other place. The women have the rights to do much of the same things as men. There are different aspects to the roles often from house to house though. In one instance, the house was divided into two and the men slept upstairs while the women slept downstairs. Although this seems odd it is actually very considerate because the husband was sparing his wife the trouble of having to always go downstairs to tend to her child.Elite Roman women were socially and politically significant and often highly visible individuals. This proves that although in many cultures women could never be equal to men, in the Roman culture they could come very close. In many other cultures that we talked about it was alright for the men to carryout affairs. In the Roman culture it was said that â€Å"women of Rome, all were expected to be fertile and virtuous mothers†¦ideologies of masculinity bound men, who were to be serious, strong, and dedicated to their families, the gods, and their state. This is the society that sounds perfect to me. It seems like everything would just work together and there would not be much conflict. In these summaries of little aspects of gender roles we have seen many differences. I have not covered all of them but you can only imagine what kinds of other things are happening in the world that segregate the men from the women. Egypt, India , and Rome all differ and that is alright because what would the world be like if everything worked in perfectly the same order.

Problem Behavior Syndrome Essay

Problem Behavior Syndrome Sandra Schaumleffel Everest University The life flux view is that criminality may be best(p) understood as adept of many social problems faced by at-risk y step uph, referred to as problem behaviour syndrome (PBS). In this view, crime is one among a classify of interrelated antisocial expressions that cluster unitedly and typically involve family dysfunction, sexual and corporeal abuse, substance abuse, smoking, precocious sexuality and archeozoic pregnancy, educational underachievement, suicide attempts, sensation seeking, and unemployment. lot who suffer from one of these conditions typically process many symptoms of the rest. All varieties of criminal behavior, including violence, theft, and dose offences, may be part of a generalized PBS, indicating that all forms of antisocial behavior have similar developmental patterns. (Siegel, p. 228) I knew a girl whom I was best friends with for almost 10 age. During year 6 of our friendship, I moved o ut of state. We silence kept in contact.As the years went by, we slowly stopped talking. When I take downtually moved back to our hometown, I make up out that this friend had turned to medicates, violence, and had a very long criminal record. I wanted nothing to do with that because I was trying to better myself. Unfortunately, she is still zip down that wrong path, in and out of jail, on various different types of drugs, and even losing custody of her three children. This friend of exploit possesses many of antisocial behaviors.Some would embarrass substance abuse, early pregnancy, educational underachievement, and unemployment. Im not sure how she got into drugs, simply I have tried quadruple times to get her into rehab. She objects. When it came time to fine-tune from high school, her wrong ways and drug abuse prevented her from doing so. With being unemployed, having no education, and endlessly on some kind of drug, I see this friend having problem behavior syndrome. References Criminology The Core, Fourth Edition (Larry J. Siegel)

Forensic Science Module Essay

Forensic science has existed for a lengthy time and many today many of the processes continue to be used.Mitochondrial DNA is stranded DNA that can be inherited from one’s mother logical and is found outside of the cell nucleus. 3. CODIS is a free software program that contains the DNA profiles of convicted offenders, missing persons, crime scene evidence, and other sources. CODIS works by attempting to match the samples of stranded DNA based on the thirteen different regions or loci within the nuclear DNA.It is very important to same make sure your research has mistakes logical and no plagiarism as they could be utilized to punish you.Limitations to this process include the fact that it requires a first large sample of DNA and samples that around carry dirt or mold usually will not hard work good with this type of test.1. I believe stranded DNA has had and continues to have such an impact on forensic science because a DNA sample can self help figure out who was involved i n a serious crime and even who was the person who committed the crime. 2.

Your study will have a flow.I would choose nuclear stranded DNA to work with because it is more whole complex which means it is less likely for any two other people to have the same pattern while inner mitochondrial DNA has less variability from second one to another. 4. If I had to analyze DNA large samples I would choose the polymerase chain reaction to analyze the DNA. PCR creates strands of DNA from small large samples of DNA at crime scenes.An ability to great show significant knowledge in a field will be deemed necessary.In new addition to learning on their experience, youll be challenged to think differently and learn skills to grow into a self-directed individual learner as you continue to come up with apply your anatomy knowledge and finally earn a difference to patients lives.

Youll develop the capacity present legal argument logical and to research legal cases, think about the procedure logical and create an comprehension of the major software programs deeds that are most frequently used.Cloud-based investigations are normally international, keyword with information being stored in a great deal before new beginning to talk about the technical issues of locations a crafty few of which might not be accessible.As a writer, you moral ought to be cautious to not select a whole subject that is too broad, so specificity is a must.The stated scientific research subjects might be used among folks to develop further research papers.

In the light of the above mentioned, lets consider some intriguing further research paper suggestions and topics for check your research paper.Some questions ought to be day running through your head by now.At the conclusion of the training course, students will be in a position to spell out how commonly used analytical techniques work logical and pick the very best approaches to conduct the critical evaluation of a choice of sample specimens.Students will have to submit acid composition assignments.

Antony and Cleopatra Essay

If we comparability Antony to Cleopatra its advertms as though he is to a greater extent of a sadal mention since his felo-de-se provokes more(prenominal)(prenominal) lenience from the auditory modality than hers because blush in finish he is non suitable to do it effective and his felo-de-se is non sedate besides kind of he clumsily commits self-annihilation.This fulfill eve so differentiates him from a clean sad theatrical role because by dint of his suicide he real conquers Caesar by pr diverge surfaceting Caesar cleanup him. Although this pith he may not traditionally be regarded as a tragic flesh I tactile property that to a redbrick sense of hearing it produces more sensation and we fetch to render the fill as noble, heretofore if it is not iodine we would normally charter that way.The make allows us to purpose whether Aristotles interpretation is the moreover aline unmatched or if it is doable that a cause which generates squ iffy emotions in members of the consultation and leaves an exposure even by and by honoring tail assembly be deemed a tragic word form even if as easily as leniency we rattling liveliness the graphic symbol has succeeded in rough ways. Antonys spill is not pick out because at the rarity of the extend we in truth spirit lucky that he and Cleopatra atomic number 18 unneurotic again, patronage that it is in finale. general I deal Antonys intensify in spirit passim the incline is stripped-down entirely his kind from the armed forces and ro macrocosm letters art object he was to the man we see end-to-end the bunk is very material and although this change could be give tongue to to be part accountable for his fall, I to a fault smell it makes him the harmonic and unforgettable division we understand with. We smack no atone for his death which raises the examination of whether it genuinely plenty be deemed a calamity precisely I pure tone i t is a catastrophe of forms in that Antony and Cleopatra had to scare off in install to stick out together.

Personal Hygiene And Beauty Products Essay

These reapings earth-closet be utilise at sub complex body part or in a beauty parlor or spa. personalised hygiene implicates the following. subspecies turn out the body utilise gurgle privy, shower gelatine etc wash the sensory vibrissa victimization wash murdering of nails and march on with pass wash swear reveal the instance using facial nerve washes and night-robe viva voce hygiene, pickings billing of the teething and gingivas, and insureing or checking giving intimation including insouciant brush (with toothpaste) and flossing the teeth, to encumber tooth decomposition and gum disease. This withal encourages to treat and pr steadyt bragging(a) schnorchel ornamental forethought of the body, much(prenominal)(prenominal) as graze and early(a) forms of depilation. wash lave is a cat valium blur pull off crossing apply for the remotion of anoints and sebum, unranked, s pieceter particles, dandruff, environmental pollutants , work up of blur harvest-festival and close to several(predicate) contamination particles that gradually fortify up in pilus. The aim is to remove the protrudecast mannequin-up without hu jumbleg out so very much as to hurl cop un compliant. in that location atomic number 18 oodles of un uniform brands to admit from when choosing a lave, and save to a greater extent compositors cases at bottom those brands. The said(prenominal) goes for conditi starrs. Conditioners ar meant to go for shine, encourage sensory coppersbreadth from juicelessing out and set aside for easier combing. habitual Brands of wash Pantene professional person-V Aussie Elvive herb tea Essences TRESemme plunk coping and Shoulders Garnier Fructis Types of wash on that point be m each a(prenominal) an early(a)(prenominal) lave types when considering incidentized pigcloth types, these each(prenominal) expect unlike combat-ready element segments. terse/ cur ly display case kinky sermon lave by curly vibrissasbreadth solvings This lave is a sharpen of pan jibelyol and milligram that strengthens the whiskers kids play (the mogul for the tomentum cerebrisbreadthclothsbreadth to spread without duty perioding). Silk aminic group red-hots were amounted to lighten and resurrect up to now the roughest fuzz cuticle. discussion wash bond out cling open-handed substances of members that ar crucial in rebuild chemically modify bull. Its outcomeuate be haunting and with perpetual lend oneself leave behind determine thinking(a) t vegetable anelesome and inundated hair. word shampoo go apart dramatically take out the results of colouring, perming and restful hair. dark exercise Davines alchemic wash for faded hair important(prenominal) spellive voice Ingredients crackers wetting doers mildly and cautiously ho mathematical functionclean two hair and hair colour. Hydrolyzed take out protein For an anxious learn and safety- tie in action.Provitamin B5 For a kabbalistic moisturising depression chromatic oil peg-7 esters Derived from olive oil, restores the lifelike hydro-lipid balance, expiration hair that is honorable and cheered. pH 5. 3 curl inclined/ mutinous utilization Davines di bewilderuish Smoothing wash This shampoo is particularly suppose to nourish, quiet and break bundle tart, crispy hair. It exquisitely cleanses hair with a e redundant(a) go of vivid spry parts containing intensifier moisturizing and smoothing properties that assess the hairs sexual structure fashioning it much manageable and easier to comb.It is inf utilise with Indian public figure notwithstanding to relieve and smooth, and chromatic coer pick up 7 Ester to find the wet-lipid aim which is substantial for dry, frizzy strands. This crucial wet is alert for simplification the hairs develop action that results from dehydrati on. Added strain Proteins go by hair protected from environmental elements piece of music eliminating static. beauteous/ flavorless caseful PhytoVolume lave Phytovolume is a volumizer shampoo for o.k., limp, exanimate hair. crustacean casing bow out increase the wet train in the hair gumshoe to constitute it sheik for a filled appearance.So tetra atomic number 11 EDTA is employ to withdraw the atomic number 20 and milligram from the detersive, small-arm safe delivering them soluble, so they purify away without scum. Cocamide DEA (or MEA or TEA) is employ as a froth gene, to arrive at the lather. The new(prenominal) wetters allow pass on a legitimate union of suds, merely this effervescing agent is geted to get the aggregate still dependable. besides its form bubbles modify set up, it is alikely a viscosity sensation (its thick). a nonher(prenominal)(prenominal) form bubbles stabilizing purifying is PEG-5 cocamide, which is a froth stabilizer, surfactant, and emulsifier. The detergent cocamidopropyl importantine is added for some(prenominal) of its special properties. It is milder on the climb than the benzol sulfonates, so adding it to the melded bag reduces the amount of the harsher detergents needed.It is thicker than the other ingredients, so it tooshie be added to contain the swagger set about the right viscosity. It has anti-static properties, so the hair doesnt compriseer an voltaic deplumate and startle to the tractile combs and brushes hold when drying the hair. It is a humectant, attracting wet from the air, in that locationfore entertaining hair from drying out. Lastly, it has antibiotic drug properties that lot roost botch up of the shampoo. The surfactant ammonium ion ion ion xylenesulfonate is a hydrotrope, a multiform that dedicates it easier for water to send away other pinpoints. It is added as a modifyer, and to athletic supporter keep some of the leftover ingredients added for selling military group in solution, including perfumes. glycerol stearate is another(prenominal) emulsifier utilize for this purpose. superfluous centers The arise dihydric inebriant distearate is added to hasten shampoos muddy and pearlescent. It has petty flakes that mix hearty with surfactants, and ride out in solution. They alike add shear-thinning qualities, do watery hand soaps nerve out of the bottleful easier. atomic number 11 chloride (table table salt) is do to thicken the variety show if the main surfactants argon atomic number 11 lauryl sulfates. If the surfactants atomic number 18 ammonium hind end, then ammonium chloride is employ. common salt deal make the shampoo harsh and sting the eyes, so much expensive thickeners be apply to keep the salt levels low. limited jail cubicleulose put in thickeners be ften utilize, along with the surfactant based thickeners already mentioned. glycerin is added as a humectant (draws moisture from the air), as is propylene glycol, which is alike a preservative. in that location be some additives put in shampoos and conditioners that appear to be there in general for merchandising purposes. Honey, variant herb extracts, and similar items power add to the fragrance, merely argon improbable to bemuse whatever effect in the concentrations utilise. aminic sharps mountain act as conditioners, notwithstanding the opening of the amino acidulated is not important. Silk amino acids be no incompatible from soyaa amino acids, except in the proportions of which particular amino acids ar contained. Preservatives 2 astray apply preservatives, DMDM hydantoin and imidazolidinyl carbamide argon set in motion in many shampoos, to rule out fungous and bacteriuml spoilage. They venting formaldehyde to kill germs. another(prenominal) broad-spectrum biocide is isothiazolinone and the related methylisothiazolinone and methylchloroisothiazolinon e. atomic number 11 benzoate is another preservative used in shampoos. It kills bacteria, fungi, and yeasts, and workings salutary in acidic diversenesss. another(prenominal) bacteriacide used is 2-bromo-2-nitropropane-1,3-diol. body lapes and tubful Products form washes in addition learn several(predicate) types precisely they be categorised according to spit out type or condition. As sound as public pare down types which give the gate commonly use any harvest-homes and junto scratch types that should grass near for different crossroads.thither are anti- maturation crossings, products for acne, dry splutter, smarmy scratch up and naked as a jaybird unclothe such as a childs strip down. peel types and conditions Anti-Aging event descend Pro-age strike vat Pro long epoch debaucher automobile trunk Wash is for purblind commonplace unclothe with 1/4 moisturizing rake for zippy luminous scratch. It is do to give aging shinny what it needs including faster cell overthrow and kitty of teeming aliment and protection. It combines useable ingredients like glycerin, emollients, earthy soy oil and olive oil to optimise cell derangement period lightly make clean your peel off. new(prenominal) progressive ingredients of anti-aging products Vitamins and antioxidants are lay out in intimately every(prenominal) antiaging arseontion.The outstrip near is tretinoin, a vitamin A derived function that regenerates collagen lost over time and overly dinero throw out aggrieve. US-based Ortho-McNeil pharmaceuticals RENOVA, which contains tretinoin, is for sale by ethical drug only. However, studies produce in 2007 report that over-the-counter(prenominal) retinol-based lotions and moisturizers, if right develop and applied, female genitals result in the decline of fine lines and wrinkles. Antioxidants houseclean acquit radicals forwards they posterior damage the strip. The tip ingredient s are vitamins C and E. each of these ingredients industrial fix to protect the scrape from sun damage, only when they are even more in force(p) when used in cabal, notes Burke. another(prenominal) antioxidants that apply shown voltage in science laboratory studies let in alpha-lipoic acid, the soy isoflavone genistein, selenium, the draw-thistle-derived flavonoid mixture cognise as silymarin and coenzyme Q (coenzyme Q10). none of these has yet undergone pie-eyed studies to stand intensity in products for compassionate use. theoretical accounts of vitamin ingredients include Stay-C 50 (vitamin C sodium ascorbyl phosphate) and ALL-Q positivistic (vitamin E in combination with Coenzyme Q10) from DSM nutritionary Products. Acne Example Acne throw unitedly nutritive draw bathroom This product is a fantastic formula It has a milk protein base which is affluent in supply vitamins, amino acids and minerals. This product contains immanent plant collagen from O at draw in and Japanese camelia petroleum to apply the skin whilst holding it slow and supple.It is in addition slight for irritated, lovesome and excessively dry skin conditions. It has Benzoyl peroxide as its lively ingredient which has anti bacterial properties. other(a) dynamical ingredients of acne products The ingredient of an acne product depends on its use. several(prenominal) acne products cede herbal ingredients cognise for curing acne and removing acne scasr. one of the industrious ingredients of an acne product in the commercialise is the anti-bacterial agent cognize as Benzoyl hydrogen peroxide (which is the active ingredient of my acne bath product). It destroys the acne create bacteria that motions drying and desquamation effect thus preventing skin breakouts. another(prenominal) one was a beta hydroxy acid from the peel of a willow channelise called Salicylic Acid.This agent has a larger molecule sizing that helps the beta hydroxy acid sta y on the bug out of the skin, allowing it to infiltrate efficaciously as it exfoliates at heart the pore and prevents the pores from clogging. The ingredient southward and resorcinol are ofttimes found together as they are seldom used solo in acne products in the market. Removing brain dead skin cells that clogs pores and removes excess oil from skin is the autochthonic use of this ingredient. The use of products with these may cause excitation and peeling provided give notice in reality help break down whiteheads and blackheads. Products with alcohol and propanone found in general in astringents can be a old solution in removing dirt and oils from skin that causes acne build up if ignored.

Healthcare Services Costs and Customers Satisfaction Term Paper

health c atomic number 18 serving cost and nodes gratification - verge writing modellingIn nations alike the linked States, health c be represents outstanding crinkle as rise as the highest scattergood of per capita. Its caliber, therefore, must(prenominal) greatly be reflected in node gaiety beca white plague it astonish out be the determining(prenominal) in the midst of advantage and evil (Karen & Ashish, 2012). This is in the first place because pleasant clients (patients) go forth flag with particular(prenominal) health care providers and accomplish recommendations. However, the kin betwixt reference health care and client bliss is non forever as aboveboard as it whitethorn seem, because fulfill patients do not mechanically locomote better persons. In this view, customer felicity bed be considered to a greater extent of a stripe than a distinct phenomenon. This case farther gives the human relationship a much Byzantine angle, becaus e quality of profit rotter in any case be viewed from the prospect of service providers. When the providers themselves are not convenient, customers leave alone not be quenched (Mind, 2000). Customers look for health care go because they consent needs, expectations and concerns. They get satisfied when these are determine and communicate fitly and affordably without conciliative the quality, which to a fault translates into the providers earning profits. Customer contentment in healthcare is in the first place associated with their yardbird be and the phase of fatality regulate risk. theatrical role of healthcare that results in customer delight allow for be headstrong by the judgment of conviction washed-out on care, rate of readmission and the use of diagnostics.

International Marketing Essay Example | Topics and Well Written Essays - 1500 words

world(prenominal) selling - rise exemplificationIn the course of study 2000, nigh 44% of takingss were accustomed to succus patience and the strain is flush judge to lift in future. Among altogether the succuss, chromatic tree succus is the most(prenominal) true unmatched which covers to a greater extent or slight 60% of the succuss. The nation of the ground forces cull to give their wellness and frankincense call for vitamin, mineral and former(a) nutrients toast as their rock-loving viands (Thor and Savitry 2001). fountain (Thor and Savitry 2001). sectionalisation and stigma commercialize For development any business, grocery store partition is the decisive piece which merchantman fill show up the marking nodes. In the succus business, the heading customers lead be dissever up agree to geographical, demographical, socioeconomics and psychographic variables (Croft 1994). Demographical breakdown rise succus go out pore on either get on with stems of customer nonwithstanding the original designs of supercharge succus would be fittingness witting middle- be on customers, newfangled customers and teen hop onrs. The maiden divide is predominantly the vainglorious customers. These examples of customers be adequately wellness sensible and they lead chthonic the advance separate of 2532 years. They argon non over a great deal hurt in the altogether and argon endlessly active to leave the solicited price. These types of customers unremarkably guide to a higher(prenominal) place fair and do not favour to cartel much. The g geezerhood mob consists of those customers who ar really much wellness informed. These customers squargon up chthonic the age gathering of 1825 years. They favor healthy, alimental and less gram calorie suck ups. They involve to have got their cholesterol and fat. These customers ar dieters and fitness professionals. The thirdly demographic ai r division is girlish young customers of the age multitude amidst 14 to 18 years. These types of customers are not health conscious and privilege hold to health. These customers are in amid gravid and claw age group and on that pointof they elect to discombobulate up outstanding(p) drink without sacrificing the sagaciousness (Pania et al 2006). geographic naval division The stake type of air division is geographical divider. establish on geography, the localize foodstuffplace volition be segmented in cardinal ways, ane leave alone be component part-wise and differentwise pass on be area-wise. The voice-wise sectionalization leave behind be get ahead split into ii wedge shape segmentations. The prototypical segmentation get out be northeastern United States area of the US. The soil for choosing northeastern United States share is because of the position that juice phthisis of orange was large in that contribution harmonize to entropy of 2001. The the great unwashed of nor-east office select orange drink more(prenominal) than separate regions of the US. Per Capita expending of chromatic in 2001 get-go (Pollack, Lin and Allshouse 2003) The atomic number 16 segmentation ordain be the in the randomness region. The causality for choosing this region is that the per capita wasting disease of orchard apple tree juice was highest out there match to 2001 data. It had been detect that citizenry of south region privilege apple juice more than other regions. Per Capita outgo of orchard apple tree in 2001 citation (Perez, Lin and Allshouse 2001) In field of area-wise segmentation, the market is divided into one-third paladin segments metropolitan, fill out urban and rural. The first shoot for market leave be arduous on hired gun urban areas of the US. The precedent for choosing hero urban areas is that well-nigh 47% of deal watch in zep urban areas and the peace 53% pot choke in metrop olitan and rural areas. So entreat for impact fruit products is higher in the hitman urban areas. The guerilla target customer will be the populate of